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sober for two years. He points to the brewery’s flexible schedules and sup- portive environment. Team members can, for example, take time off when they need to see their sponsor or attend a court date. Beattie himself makes sure employees know he’s available to help when they need him. “I can take the calls that come in the middle of the day or night,” he says. Pre-pandemic the “booch” mainly sold at farmers’ markets and cafés, at $4 a bottle. Now it is largely purchased online. Beattie and Ruby dream of see- ing their products in every grocery store in Canada. Their post-pandemic goal is to sell 20,000 bottles a month. One of the important lessons Ruby shares with his staff and volunteers is that addiction is all about isolation, and recovery requires the opposite. “Building a supportive community is just as important as helping someone learn to work,” he says. “Building com- munity and being there for other peo- ple is one of our main thrusts. Recov- ery is about connection. We’ve been there. We understand that.”